By Positano, perched dramatically on the cliffs of the Amalfi Coast, is a picture-perfect escape that seems straight out of a postcard. Its pastel-colored buildings, vibrant lemon groves, sun-soaked beaches, and charming winding streets make it one of Italy’s most iconic destinations. Whether you’re looking for romance, luxury, or simply a slice of Mediterranean paradise, Positano offers all of that and more. If you’re planning your first trip, this guide will help you make the most of your visit.
Why Positano?
Nestled in the Campania region of Southern Italy, Positano’s breathtaking coastal terrain, stunning views, and glamorous atmosphere make it a must-see destination. The town is known for its narrow alleyways, inviting beaches, and Mediterranean cuisine, all set against the backdrop of steep cliffs that make it unique among coastal towns.
Top 10 Things to Do in Positano
- Wander the Village Center
Take a leisurely stroll through the heart of Positano. Meander down Via dei Mulini, the main pedestrian street, where you’ll find boutiques selling everything from linen clothing to hand-painted ceramics. The street leads you all the way down to the beach, offering plenty of charming corners for photo ops along the way. - Relax at Spiaggia Grande
Positano’s main beach is the perfect spot to unwind. Framed by beach clubs and cafés, it offers prime people-watching, swimming opportunities, and plenty of sunshine. Whether you rent a lounger or enjoy the free public areas, it’s a must-do when in town. - Visit the Church of Santa Maria Assunta
With its striking green-and-yellow tiled dome, the Church of Santa Maria Assunta is one of Positano’s most iconic landmarks. Step inside to admire the 12th-century Black Madonna icon, a significant piece of the town’s history and culture. - Take a Boat Tour Along the Amalfi Coast
One of the most memorable experiences in Positano is cruising along the Amalfi Coast by boat. You can hop between nearby towns like Amalfi or Praiano, explore hidden coves, or even head out to the island of Capri. Sunset boat tours are especially magical. - Kayak or Paddleboard Along the Coastline
If you’re seeking a more active way to explore Positano’s stunning coastline, consider renting a kayak or paddleboard. Glide through the turquoise waters, explore the hidden caves and cliffs, and enjoy the serenity of being on the water. - Escape to Fornillo Beach
Just a short 10-minute walk from Spiaggia Grande, Fornillo is a more tranquil beach. It’s less crowded, with charming beach bars and places to rent chairs. If you’re looking for a quieter spot to relax, this is it. - Learn to Cook Like an Italian
Positano is a fantastic place to immerse yourself in Italian cuisine. Sign up for a cooking class and learn to make classic dishes like gnocchi, lemon tiramisu, and grilled seafood. Both La Tagliata and Cooking with Mamma Agata are highly recommended for an authentic experience. - Shop for Custom Leather Sandals
Positano is famous for its handmade leather sandals. Visit local shops like Safari Sandali or Artigianato Rallo to get a custom pair crafted just for you. These sandals make the perfect souvenir, stylish yet practical for walking around the village. - Enjoy a Sunset Aperitivo
Franco’s Bar, located in the Le Sirenuse Hotel, is the ultimate spot for an evening aperitivo with an incredible view. Arrive early to secure a seat, as it’s a popular spot, especially in summer. The cocktails are superb, and the setting is unrivaled. - Dine with a View
Dining in Positano is an experience in itself. Many restaurants offer breathtaking views of the sea, along with fresh seafood and traditional pasta dishes. Whether it’s a casual bite or a Michelin-starred experience, you’ll find plenty of spots to enjoy the best of Italian cuisine with a spectacular backdrop.
5 Hidden Gems in Positano
- Nocelle Village
A peaceful village located above Positano, Nocelle is accessible by the Path of the Gods trail or a set of stairs. The slower pace, stunning views, and absence of crowds make it a great spot for a more authentic experience. Don’t forget to grab a refreshing lemon granita while you’re there. - Laurito Beach
A secluded, less-visited beach located south of Positano, Laurito is only accessible by boat or a steep staircase from the Hotel San Pietro. The laid-back vibe and the rustic Da Adolfo restaurant, famous for grilled mozzarella wrapped in lemon leaves, make it a hidden gem worth discovering. - Li Galli Islands
These small, private islands are a short boat ride away from Positano. According to legend, they were once home to the sirens from Homer’s Odyssey. You can’t visit them on foot, but boat tours often stop here for snorkeling and breathtaking views. - Franco Senesi Fine Art Gallery
If you’re interested in contemporary Italian art, this small but sophisticated gallery showcases local and international artists. It’s a refreshing change from the usual tourist spots and a great place to experience the cultural side of Positano. - Early Morning Village Walks
To experience Positano at its quietest, take a walk around the village early in the morning. The streets are peaceful, the light is golden, and you’ll have the chance to see locals preparing for the day. It’s a serene and authentic way to start your day.
Best Time to Visit Positano
- Late April to June: The flowers are in bloom, temperatures are mild, and crowds are manageable.
- September to Mid-October: Warm waters, harvest season, and a quieter atmosphere make it perfect for a late-season visit.
- July to August: This is peak tourist season, meaning the village is bustling and accommodation prices are higher.
- Winter (November to March): Many businesses close during the off-season, but Positano is still peaceful and offers a tranquil escape.
Sample 1-5 Day Itinerary
Day 1:
- Arrive and check into your hotel
- Stroll through Via dei Mulini to Spiaggia Grande
- Aperitivo at Franco’s Bar
- Dinner at Ristorante Max
Day 2:
- Relax at Fornillo Beach
- Visit the Church of Santa Maria Assunta
- Shop around the local boutiques
- Enjoy a sunset dinner at La Sponda
Day 3:
- Hike the Path of the Gods in the morning
- Have lunch in Nocelle
- Take a dip in the afternoon
- End the day with gelato and dinner at Lo Guarracino
Day 4:
- Take a private boat tour to Amalfi or Capri
- Swim near the Li Galli Islands
- Enjoy lunch at Da Adolfo on Laurito Beach
- Return to your hotel for wine and relaxation
Day 5:
- Morning cooking class
- Pick up your custom-made sandals
- Do some last-minute shopping and photography
- Depart Positano
Packing List
- Light, breathable clothing for the warm weather
- Comfortable shoes for walking
- Swimwear and beach shoes
- A sunhat, sunglasses, and sunscreen
- A daypack for hikes and boat trips
- A refillable water bottle
- Smart casual outfits for dining out
- A travel adapter (Type L for Italy)
- A light jacket for cool evenings
- A camera or phone with plenty of storage for photos
Final Thoughts
Positano is more than just a beautiful destination—it’s an immersive experience. The scent of lemon trees, the sound of waves crashing against the cliffs, and the sight of colorful buildings cascading down the hillside all combine to create a memory that will stay with you long after you leave. Whether you’re there for the food, the beaches, or the romance, Positano will leave you enchanted. With this guide, you’ll be ready to make the most of your first visit to this stunning Italian gem.
