A few years ago, I was hired by a major real estate chain to create a visual story of two towns in Surrey. The goal was simple but meaningful: provide potential buyers and renters browsing online with a genuine sense of what it feels like to be there. My task wasn’t just about showcasing streets and buildings; it was about portraying the rhythm of everyday life and the people who bring these places to life.
Understanding the Brief
The assignment was deliberately broad, which gave me creative freedom. What mattered most was communicating the essence of the towns—their architecture, atmosphere, and, perhaps most importantly, the human presence that defines them. Think of it like producing images for a travel brochure: each photo should spark curiosity and make viewers want to experience the place in person.
This type of project sounds straightforward, but it’s both rewarding and demanding. You’re constantly scanning your surroundings, adjusting for light, framing shots, and anticipating the movements of people who may unknowingly complete your composition.
Choosing the Right Gear
For this shoot, I worked with a full-frame Canon and rotated between several lenses: a 24–105mm f/4, an 80–200mm f/2.8, a 50mm f/1.4, and a 35mm f/1.4. I shot handheld, keeping ISO close to 160 whenever possible to maintain image quality.
A tripod stayed at home. Street photography requires mobility and discretion, and a tripod slows you down while drawing unwanted attention. Good natural light eliminates the need for long exposures anyway, so as long as you choose bright days, you can work quickly without extra gear.
Beyond lenses and a reliable camera body, the essentials are simple: plenty of batteries and memory cards. Nothing halts momentum like running out of storage or power in the middle of a lively street.
Building Trust on the Street
Interacting with people is part of the process. I typically approach individuals I’d like to photograph, explain the project, and ask for their participation. Most respond positively when you’re polite and transparent. A model release isn’t always necessary, especially if the images are intended for general commercial use rather than advertising specific individuals.
Practical Tips for Strong Street Photography
When photographing towns, scale matters. Larger towns naturally provide more opportunities because of the higher foot traffic. But regardless of size, success comes down to two factors: light and timing.
- Work with natural light: Overcast days can flatten the mood, while midday sun casts harsh shadows. Early mornings or late afternoons provide the most flattering conditions. Position yourself where the light falls beautifully, then wait for people to step into the scene.
- Stay approachable: A friendly attitude goes a long way. People are usually receptive if you take the time to ask and explain.
- Travel light: Don’t burden yourself with unnecessary equipment. A single body with a versatile lens is often enough, as long as you bring backups for power and storage.
Turning Photography Into Work
Real estate agencies often rely on photographers who specialize in properties alone, but capturing the vibrancy of a town is an entirely different discipline. If you’re hoping to secure this kind of commission, approach agencies directly with a clear proposal. Emphasize how lifestyle-focused imagery helps potential buyers evaluate not only the homes but also the communities they’re considering.
Your strongest argument will always be your portfolio. If you already have examples from their local area, bring them along. If not, images from other towns can still demonstrate your ability to convey character and atmosphere.
Commercial street photography is more than just documenting buildings; it’s about weaving together architecture, people, and light to tell a visual story. Do it well, and your work doesn’t just show a place—it makes people want to be part of it.
